Key Trends In The Entertainment And Media Industry

Streaming Services Dominate The Market
The transformation that occurred from traditional television and movie viewing to on-demand streaming services has been perhaps one of the biggest in the entertainment and media space. From Netflix to Amazon Prime Video, Disney+ and HBO Max, access to hundreds of movies and television shows and original content available whenever, wherever one likes, has revolutionized the sector.
As subscription-based services gain traction, traditional methods like cable TV and broadcasting on satellite are losing some viewers. This has made organizations operating within the industry shift the strategies towards digital-first directions

Social Media As A Marketing Machine
Social media sites have become the most popular tool for promoting entertainment content, engaging audiences, and fostering brand loyalty. Most of these content creators, musicians, and celebrities use social media sites such as Instagram, Twitter, Facebook, and TikTok to engage with their audience, announce new releases, and attract people to streaming platforms or websites.
Social media marketing has been shown to create high levels of noise around new content, stimulate conversations, and establish communities around entertainment brands. The viral quality of social media means that content has the potential to go viral quickly.